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Product was not updated

Why am I receiving this message in my error log?

  • Most likely, there is no SKU listed on your website that we can match to its existing item in QuickBooks.
  • The rule associated with mapping this product is not functioning correctly.
    Map Product SKU using the Rules Engine
  • The product is not allowed to sync, due to a rule excluding it from syncing to QuickBooks.
    Can I exclude products from syncing inventory?